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This week, the Altos de Chavón School of Design will welcome Julie Hodson from Manchester Metropolitan University. Hodson, who has a MA in International Fashion Business, will be a guest lecturer to the students focusing on Fashion Marketing on Wednesday, February 1st at the Chavón campus in Santo Domingo.
A current senior lecturer and professor in the Department of Apparel at MMU, Hodson leads students in the areas of Fashion Buying & Merchandising, Marketing, Social Media and the Buying Process, and the Buying/Supplier relationship with rapid fashion. She has also taught at the Beijing Institute of Technology (BIFT).
On Wednesday, she will lead Chavón students in a workshop on the new promotional and technical aspects of fashion marketing with a special spotlight on sustainability. Sustainability as well as eco-friendly and ethical production are important focuses for both students and the country, as was presented at the Dominican Republic Environmental Film Festival (DREFF) with the screening of The True Cost in the fall of last year. Hodson’s objective is to guide students through overcoming the difficulties of design and production to create a product that is sustainable, profitable, and one that utilizes the benefits of “going green” in commercial campaigns.
The Altos de Chavón School of Design consistently brings in expertise in each industry to enhance the student experience and aid students with first hand and in-depth knowledge. It recently featured a visit from Fashion Designer Juan Vidal during Dominicana Moda. With Julie Hodson’s 20+ years of experience in the clothing industry, including her work as a Senior Buyer at Littlewoods Shop Direct in Liverpool, she will be an asset to students this week.
What: Julie Hodson, Guest Lecture on Fashion Marketing
When: Wednesday, February 1st, 2017
Time: 9:30 a.m. – 5:00 p.m.
Where: Chavón School of Design campus in Santo Domingo
Info: For more information, contact the school at 809.563.2802
CHAVÓN | LA ESCUELA DE DISEÑO
Founded in 1983, The Altos de Chavón School of Design offers careers in applied arts in the areas of Fine Arts, Visual Communication and Fashion. This type of intensive two-year program provides the graduates with an associate degree at a technical level, which provides them with a solid education that enables participants to compete as professionals in the field of design and arts both locally and internationally.
Graduates of the School of Design are eligible to transfer directly to Parsons School of Design in New York. More than 2,000 Dominicans and students from around the world have graduated from the School of Design, demonstrating that a solid background in design, parallel to an emphasis on the development of the industry is the best formula for a successful career.
The highly practical and market-oriented curriculum, provides students with a unique set of skills that allows them to be easily inserted into the work environment.
* Principle image from CELT MMU Youtube page, featuring Julie Hodson on her International Fashion Promotions student project with BIFT.