Beyond Casa

Forum: Challenges of the Ibero-American Hotel and Tourism Industry.

This post is also available in: Spanish

The forum “Challenges of the Ibero-American Tourism and Hotel Sector, post Covid-19” was held with great success, where leading figures from the Dominican Republic and Spain put on the table the main challenges and numbered the keys to the recovery of Ibero-American tourism.

Among the conclusions, the urgent need to generate confidence in travelers through the establishment of security protocols that implement destinations was highlighted. In addition, they pointed out as fundamental the coordination and unification of criteria of the members of the tourist chain, so that the visitor receives security and standardized information at the different points of contact during their holidays.

For his part, Joel Santos, vice president of Coral Hospitality Corp, commented on the importance of establishing and unifying these protocols in all the companies, institutions and hotel complexes that intervene in the tourism business, among which he highlighted as priorities: airports, transfers, hotels, excursions. At the same time, he stressed that “leisure is no longer a luxury but a necessity” referring to the new scenarios that tourism will face.

While, for his part, Andrés Pichardo Rosenberg, president of Casa de Campo Resort & Villas, referred to the importance of maintaining community trust and social responsibility, protecting human talent, he pointed out, the most important resource. Likewise, he revealed that there will be a transformation in customer experiences, where the implementation of new technologies will be vital, to reduce physical contact, in addition to additional regulations that will be enforced through tour operators and airlines.

One of the main sectors that is expected to have a faster reactivation will be the “Corporate Travel” niche, which according to María Jiménez, FIIAAP corporate travel manager, will be decisive for the reactivation of tourism. In addition, he said that keeping the appropriate security protocols, tourism should be reactivated as soon as possible.

For Daniel Carrillo, corporate sales manager of Turkish Air Lines, it is vitally important to have standardized protocols for everyone, so that the processes are identical in all cases, regardless of service modality or geographic location. He pointed out that currently there is no new certification that airlines must accept, by covid19, although new regulations are surely being worked on to guarantee the safety of travelers.

The event was organized by Soy Caribe Premium magazine, Probusiness Place and Madrid Network, in Madrid Spain.

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