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The Central Romana Corporation appointed Jason Kycek as the new marketing director for its Hospitality, Tourism and Real Estate Division. Kycek will oversee the corporation’s branding, communication and marketing strategies while continuing to serve as Senior Vice President of Sales and Marketing at Casa de Campo Resort & Villas.

A New Chapter in Leadership

“We are thrilled to welcome Jason to this prestigious position and our executive leadership team,” said Andrés Pichardo Rosenberg, president of Casa de Campo Resort & Villas. “Jason’s track record in driving profitability at Casa de Campo and his success in brand positioning have earned him this esteemed role. We are confident his leadership will continue to bring positive growth to our organization.”

“I am honored to take on this challenge,” says Kycek, expressing his enthusiasm for the new role. “My goal is to continue elevating the Casa de Campo brand, further positioning it as a global leader in hospitality, tourism and real estate. I look forward to building upon the strong foundation already in place and creating new growth opportunities.”

A Record of Success at Casa de Campo

Since joining Casa de Campo in January 2017, Jason Kycek has driven consecutive years of record sales for the resort. His innovative sales, marketing, and revenue management approaches have enhanced the guest experience while delivering strong returns for stakeholders.

Among his notable achievements are the launch of the Premier Club & Suites, which redefined luxury in the Dominican Republic, and the opening of a state-of-the-art spa and wellness center that earned a prestigious four-star rating from Forbes in its first year. Kycek also spearheaded the creation of the Food and Wine Festival, further establishing La Romana as a leading culinary destination.

Key Achievements

During his tenure at Casa de Campo, Kycek has driven several strategic initiatives:

  • Aviation and Transportation Innovation:
    – Launched the Casa de Campo private jet program in partnership with companies such as Wheels Up, VistaJet/XO, and Sentient Jet.
    – Established new routes to La Romana Airport through strategic partnerships with American Airlines.
    – Secured exclusive deals with Braman Motorcars to enhance offerings for South Florida guests.
  • Golf Promotion:
    – Developed partnerships with leading brands like Five Iron, Invited Clubs, and Thousand Greens.
    – Integrated Casa de Campo’s golf courses with technological platforms like EA Sports and Golfzon/Trackman.
  • Expanding the Commercial Portfolio:
    – Introduced fashion brands such as Ala von Auersperg and Namoia to the resort.
  • New Events and Experiences:
    – Launched events like Oktoberfest, Cigar and Rum Tasting Nights, and a Farmer’s Market.

A Visionary Executive with Over 20 Years of Experience

Kycek brings over 20 years of executive experience in the hospitality industry, having held positions at Occidental Hotels and Resorts and KSL Resorts. Known for his strategic insight and innovative thinking, he earned his degree from the University of Wisconsin and remains closely connected to his family’s roots in the state.

This appointment underscores Central Romana and Casa de Campo’s dedication to excellence and innovation in hospitality. We congratulate Jason Kycek on this significant achievement and look forward to supporting him as he continues to shape Casa de Campo’s future and elevate the community it serves.

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