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Casa de Campo Resort & Villas hosted a memorable gathering devoted to conscious beauty, health and wellness as it welcomed the official launch of AYUNA: Less is Beauty on June 27–28.

Founded on a minimalist, sustainable and science‑backed philosophy, AYUNA redefines skin care through clean, multifunctional formulas that connect body, mind and emotion. Its arrival at Casa de Campo marks a strategic alliance with The SPA, reinforcing the facility’s reputation as a sanctuary of holistic well‑being.

A sensory welcome to AYUNA

The festivities began Friday, June 27, with an intimate meet and greet in The SPA’s event garden. Guests mingled outdoors with AYUNA co founder Begoña Sanjuán while The SPA director Irene Campaña outlined the brand’s ethos. Interactive stations showcased AYUNA’s rituals, from illustration inspired by the brand’s liturgy of words to live facial demonstrations, all paired with a menu that echoed the line’s natural ingredients.

Durante la velada, los asistentes disfrutaron de experiencias interactivas que incluyeron estaciones de ilustración en base a la liturgia de la palabra de Ayuna y demostraciones de tratamientos faciales, así como una propuesta gastronómica en maridaje con los productos los ingredientes naturales de la marca.

Appetizers were crafted to mirror AYUNA’s formulas, underscoring the idea that its cosmetics are “food for the skin.” Cocktails — both spirited and alcohol free — followed the same theme, evoking purity, harmony and inner connection.

Mind Beauty and Mind FLOW: rituals for self‑reconnection

Saturday’s program opened with Mind Beauty, a workshop led by Sanjuán in The SPA’s VIP Suite. Participants experienced AYUNA’s “Less is Beauty” philosophy through a conscious, sensory facial care ceremony that included the clinically tested “I <3 U” massage designed to boost self image and integral aesthetics.

The day concluded with Mind FLOW, a multisensory experience curated by Alexandra Hannecart and Isabela Pichardo, founders of Equilibra, in partnership with AYUNA.

Created exclusively for The SPA, the three part journey featured sunset yoga enhanced with essential oils, a circuit through the spa’s hydrothermal facilities, and a guided facial meditation using AYUNA products, all set to a delicate sound healing session.

The ritual left guests with a profound sense of renewal and presence, underscoring Equilibra’s mission to transform wellness into a consciously luxurious experience.

An alliance that champions conscious beauty

“AYUNA embodies a lifestyle that celebrates beauty through balance, respectful science and personal essence. Its arrival at The SPA allows us to offer our guests an even more elevated, mindful wellness experience,” Campaña said.

Following the launch, AYUNA products will join the exclusive lineup of personal‑care offerings available at The SPA Casa de Campo, further integrating conscious luxury into the resort’s wellness portfolio.

Photos: Juan Carlos Polanco

Words: Casa de Campo’s Public Relations and Marketing Department