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Six students from Abraham Lincoln School in La Romana claimed second place in the prestigious Futuros Líderes competition, organized by Hult International Business School in partnership with Dolce & Gabbana. The students stood out among 2,500 participants from 518 schools worldwide, impressing judges with their innovative approach to brand development.

A Global Stage for Young Talent

Lisannely Pepén, Valeria León, Helen Herrera, Trishia Familia, April Martínez, and Samira Cantalejos, all 11th-grade students, worked closely with their teacher and advisor, Ian Revis. Their challenge? To create a unique product and marketing campaign targeted at Generation Z, the demographic born between 1997 and 2012.

The students’ work was evaluated on various criteria, including:

  • Crafting an engaging brand name
  • Developing a distinctive product for Dolce & Gabbana
  • Analyzing Gen Z consumer habits and market trends
  • Designing a competitive pricing strategy
  • Identifying optimal distribution channels
  • Creating an effective communication plan

Recognition and Scholarships

Each student earned a US$10,000 annual scholarship to attend any of Hult International Business School’s campuses in Boston, London, Dubai, or San Francisco. This achievement highlights their creativity and strategic thinking and positions them for future success in business and marketing.

“This achievement reflects the level of preparation and commitment we strive to provide at our school,” said Harry Magee, director of Abraham Lincoln School, in an official statement. “We are extremely proud of this group’s performance and the impact of their participation on both a national and international level.”

A Tradition of Excellence

Founded in 1917 by Central Romana Corporation, Abraham Lincoln School serves the children of company employees, offering a bilingual education from preschool through high school. The faculty includes teachers from the Dominican Republic, the United Kingdom, and Ireland, all dedicated to providing a high standard of education.

The school’s latest success in the Futuros Líderes competition further solidifies its reputation as a hub for academic excellence and global competitiveness.

Photos and information courtesy of Central Romana Corporation