Pītusa Unveils New Store in Altos de Chavón, Casa de Campo

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On March 15, the fashion brand Pītusa reached a significant milestone in its Caribbean expansion with the inauguration of its new store in Altos de Chavón, Casa de Campo. Attended by the local Casa community and prominent Miami influencers, including Jenny Lopez, Irma Martinez, Mimi Yoga, Martha Graeff and Chanda Carroll, the event seamlessly blended style and sustainability.

Clara Lago, founder of Pītusa, alongside Gabriella Smith, entrepreneur and founder of Hilo Tropical, welcomed guests to the event. Together, they introduced attendees to a space epitomizing conscious fashion and authentic Caribbean lifestyle. The store emerges as a destination for those who prioritize comfort, style, and sustainability in their wardrobe choices.

This opening signifies Pītusa’s growth and commitment to a more ethical and responsible fashion industry. The new store, which has welcomed visitors since Jan. 4, 2024, invites exploration of a collection that exalts cultural richness, celebrating beauty from the Dominican Republic to the world.

This event marks a significant step forward in Pītusa’s vision for a future of conscious fashion, offering customers style, substance and a commitment to the planet’s well-being.

* Photos taken by Juan Carlos Polanco